Affording a presence all over Europe, the Anglo-Swiss brand with petrol in its veins and heritage is joining forces with the Club Porsche Romand in a comprehensive branding partnership. This will cover everything from visibility at eight European circuits, including the Autodromo do Estoril in Portugal and the Circuit de Barcelona-Catalunya, to social media collaborations.
Motor racing has played a crucial role in Graham’s history in terms of direct involvement and product inspiration. Sponsorship of the Brawn GP F1 team from 2009 to 2011 was rapidly followed by cooperations with the Swiss Porsche Cup, the Isle of Man Tourist Trophy, the Baja 1000, the GT Asia Series and the Sprengler Cup. Association with the famous Silverstone circuit in the UK and the role of official timekeeper of the Swiss Gurnigel Hill Race have complemented an already impressive portfolio.
Lately, Loth also believes, unlike so many today chasing the tech watch innovations, that it’s once more the individual element – humanity’s metaphysical appreciation of artwork – which will make the watch industry survive the test of time. While Graham would appear to be the perfect fit for the next high-tech “smart watch” with military purposes, Loth rather believes that the significance in mobile watches and technology are not always connected and that the true value of “wrist technologies” has not yet been uncovered. In an intriguing sci-fi twist, he shows to us that he believes chip-implant mobile technology is going to be discovered and publicly available within the next 10 years. Anyone know any good chip improvement stocks?Eric Loth tells me that the Graham watch client is somebody who has grown out of the first consumer stage of “needing to own a watch to help them fit in with everyone else.” The Graham customers are at a point of succeeding in their personal and professional lives in which they discover the freedom to think for themselves and also don’t necessarily want to mix with their peers. He informs me that the Graham client is a consumer who now appreciates being different and expressing themselves personally as such through their watches.